If you are going to fail, might as well make it fun. I was looking for some online help on Hootsuite today. I couldn’t
find it so I typed hootsuite.com/help into the browser. I got this amusing 404 page. I almost exited out of it but the milk carton caught my eye. Why is Owly on the milk carton? I stopped, read the milk carton and smiled.
I still haven’t found help, but I am amused by the creative graphical representation of a missing owl.
How do you break bad news to your customers? Do you have a technique for turning failure into a win?
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